Demonstrates Union Square Advisors’ extensive platform in providing comprehensive capital markets advice to market-leading SaaS companies
On August 30, 2023, Union Square Advisors announced it has served as the exclusive financial advisor to Mediafly, the revenue enablement company, in its $80 million investment led by BIP Ventures with support from Boathouse Capital and Mediafly insiders.
The funding will advance Mediafly’s strategy to deliver the most comprehensive revenue enablement platform, intentionally designed for large enterprises. Mediafly is used daily by top B2B go-to-market teams to engage buyers, prepare sellers, quantify value, and continuously optimize sales force performance.
Over the past 18 months Mediafly grew its customer base 164% and added new capabilities through organic innovation and the acquisition and integration of five revenue technology vendors. Mediafly is now the only provider to effectively combine enablement (content management and coaching) and intelligence (conversation and revenue) in a unified platform. The company’s platform is trusted by a vast network of sales, marketing, customer success, enablement, and operations professionals at global organizations including Nestle, ADP, Honeywell, TransUnion, Heineken, Adobe, Sealed Air and Moen.
“In this environment companies have to clear a high bar to raise money. Our investment is a resounding statement about how critical revenue enablement is and how well-positioned Mediafly is to lead the sector,” said Mark Buffington, Managing Partner of BIP Ventures. “They are the only company that has combined revenue enablement and intelligence — a game-changer for complex enterprise companies.”
“Our mission is to help revenue teams succeed with their buyers and to positively progress the pre- and post-meeting relationship through content experiences that build trust and confidence,” said Carson Conant, Mediafly Founder and co-CEO. “We’re seeing strong demand from the enterprise segment reaffirming the need for unique solutions that address the challenges global go-to-market teams face. With this funding, we’re poised to unveil new capabilities and enriched services, equipping our customers with what they need to strengthen business relationships and increase revenue growth.”
“The days of companies putting together a pastiche of best of breed tools are well behind us,” said Mary Shea, Mediafly co-CEO. “Mediafly’s platform allows business leaders to consolidate their enablement tools by uniting content management, digital sales rooms, revenue and conversation intelligence, and value selling tools. My research shows that 75% of go-to-market leaders strongly prioritize providers that offer multiple products. Companies are tired of balancing siloed data and disconnected technologies that are expensive, difficult to maintain and result in poor user adoption.”
“Union Square Advisors is incredibly pleased to partner with Carson, Mary and the Mediafly team as as the company continues to accelerate its next phase of growth,” said Carter McClelland, Chairman at Union Square Advisors.
For more information, read the full press release here.
